KR1 · United States · 동료집단 137개 · 볼륨 13,729

기회 검색어 —
처방이 다른 세 가지를 섞지 않는다

저채택 진단이 ‘무엇이 망가졌나’라면 이 문서는 반대편이다. 기회를 한 덩어리로 보면 담당과 처방이 뒤섞이므로 확대·회수·검색 세 갈래로 갈랐다. 잣대는 전부 동료집단 가중평균이다 — 전체 평균은 __unmatched__가 끌어내린 값이라 쓰지 않는다.

A 확대
25개 · 초과 347 u-d
B 회수
25개 · 여지 137 u-d
C 검색
25개 · 우회 181 u-d
기준선
11.77% 유효채택

요약

세 갈래의 크기

A 확대 (유효채택 초과분)
347 user-day
B 회수 (유효채택 여지)
137 user-day
C 검색 (우회 초과분)
181 user-day

막대 색은 아래 각 절의 색과 같다. A는 이미 벌고 있는 양, B는 고치면 회수되는 양, C는 검색이 놓쳐 다른 채널로 샌 양이라 단위는 같아도 성격이 다르다 — 더하지 말 것.

A

확대 기회 — 이미 퍼널이 좋다 — 유입을 늘리면 그대로 벌린다

25개

유효채택률이 동료 기준선 11.77%를 넘는 클러스터. 점수 = 볼륨 × 초과분 = 지금 이 질의가 벌고 있는 초과 유효채택 user-day. 처방은 검색이 아니라 유입이다 — 랜딩·추천·SEO.

클러스터코호트타입검색량채택률유효채택률완전실패우회무편집DL점수대표 검색어
resumeP2 직장인·업무문서4. 문서·인포그래픽28956.4%40.25%27.7%11.8%8.6%82.3resume · professional resume · high resume school · college resume · business resume · background professional · resumer · recent resume · professinal
poster수식어·스타일·규격2. 포스터36631.1%22.95%29.0%21.9%10.6%40.9poster · play poster · informational poster · board poster · picture poster · music poster · conference poster · concert poster · car poster · billboa
christmaP4 개인·기념일·이벤트1. 프레젠테이션26746.1%21.69%27.3%15.7%26.8%26.5christma · christma theme · christma merry · christma cute · chrisma · christma wreath · christma jesus · christma hour · christian christma · border
menuP1 소상공인·점포판촉2. 포스터19341.5%24.00%28.0%17.6%12.0%23.6menu · menu special · menus · menue · menu tv · menu spring · menu small · menu price · tier · out sidemenu
infographics포맷·산출물 지정4. 문서·인포그래픽9936.4%27.27%32.3%21.2%9.5%15.3infographics · infographic vertical · infographics vertical · infographic sport · healthcare infographic · family infographic · business infographic ·
hair salonP1 소상공인·점포판촉2. 포스터6440.6%32.76%25.0%18.8%0.0%13.4hair salon · salon · beauty salon · nail salon · hairstylist portfolio · barber · presentation salon · presentatin salon · open salon · off salon waxi
easterP6 종교·커뮤니티3. 소셜미디어8542.4%26.32%35.3%9.4%18.8%12.4easter · easter happy · easter egg · holy week · easter worship · easter sunday · easter ld · easter egg hunt · resurrection sunday · resurrection
list포맷·산출물 지정2. 포스터8240.2%26.15%20.7%21.9%40.0%11.8list · list waiting · list name · top7 · top3 · ten top · listk · lista · list3 · list welfare
newsletterP5 크리에이터·SNS2. 포스터8442.9%23.44%32.1%16.7%10.0%9.8newsletter · subscribe · email · newsletter weekly · classroom newsletter · subscription · monthly · mail · fall newsletter · education newsletter
food menuP1 소상공인·점포판촉2. 포스터7244.4%24.56%20.8%19.4%36.4%9.2food menu · fresh · food list · meal plan · lunch special · lunch · grocery list · food sale · catering menu · burger menu
summer수식어·스타일·규격1. 프레젠테이션9151.6%21.74%17.6%11.0%31.6%9.1summer · summer vibe · summer theme · sale summer · summerfall · summer walk · summer time · summer surf · spring summer · kick summer
historyP3 교육·학술1. 프레젠테이션13657.4%18.18%20.6%11.8%46.1%8.7history · history project · american history · history world · ap history world · ancient history · histroy · history school · history russian · histo
infographic포맷·산출물 지정4. 문서·인포그래픽6833.8%24.14%38.2%22.1%0.0%8.4infographic · education infographic · figure · researchfigure · infogrpahic · infograpic · infographic portrait · infographic information · infograph
horizontal poster수식어·스타일·규격2. 포스터9127.5%20.99%31.9%28.6%0.0%8.4horizontal poster · poster spring · banner horizontal · poster vertical · horizontal long · football poster · banner hanging vertical · banner hanging
kid주제·소재어 (발표 주제)1. 프레젠테이션12239.3%17.98%22.9%20.5%25.0%7.6kid · church kid · animal kid · kid worship · kid space · kid reading · kid music · fun kid · food kid · engineering kid
birthdayP4 개인·기념일·이벤트2. 포스터21227.8%15.24%39.1%22.2%0.0%7.4birthday · birthday list · baby birthday · anniversary · 1st birthday · birthday first · anniversary work · birthday trip · birthday slideshow · birth
donut주제·소재어 (발표 주제)2. 포스터6330.2%23.26%39.7%19.1%0.0%7.2donut · donut menu · pie · gum · burger · bunny · nut · gummy · doughnut · donut mochi
certificateP2 직장인·업무문서2. 포스터7435.1%21.54%31.1%13.5%14.3%7.2certificate · award certificate · signature · certificate graduation · certificate completion · baptism certificate · certificate marriage · certifica
instagramP5 크리에이터·SNS3. 소셜미디어9420.2%17.95%47.9%23.4%0.0%5.8instagram · twitter · instagram profile · facebook · tumblr · instagram video · instagram reel · influencer instagram · feed instagram · carousel inst
partyP4 개인·기념일·이벤트2. 포스터7927.9%18.75%32.9%25.3%0.0%5.5party · party presentation · holiday party · happy hour · banquet · party year · home party · sleepover · partying · party wow
saleP1 소상공인·점포판촉2. 포스터8134.6%18.52%37.0%16.1%9.1%5.5sale · pricing · sale sheet · big sale · sold · selling · holiday sale · clearance sale · sellinng · selling website
inviteP4 개인·기념일·이벤트2. 포스터6023.3%20.75%25.0%25.0%0.0%5.4invite · sign up · join us · invited your · peer · join team · invite spring · offer thumpsup · joining · join
flyer partyP1 소상공인·점포판촉2. 포스터13727.7%15.57%39.4%13.1%11.1%5.2flyer party · flyer rememberance · flyer halloween · flyer party pool · dj flyer · flyer off tear · flyer meeting parent virtual · flyer lgbtq · flyer
winter수식어·스타일·규격2. 포스터7754.5%18.52%14.3%16.9%54.5%5.2winter · company winter · winterr · winter wonderland · windonerland winter · weather winter · warm winter · view winter · vacation winter · themed wi
thanksgivingP4 개인·기념일·이벤트2. 포스터9540.0%17.14%30.5%15.8%10.0%5.1thanksgiving · sale thanksgiving · happy thanksgiving · potluck thanksgiving · menu thanksgiving · korean thanksgiving · closed thanksgiving · card th
B

회수 기회 — 채택은 되는데 유효채택에서 무너진다

25개

채택률은 기준선 31.47% 이상인데 유효채택률이 11.77% 미만. 고른 다음에 못 쓴다는 뜻이다. 점수 = 볼륨 × 부족분. 이 집단은 무편집 다운로드 56.6% — 처방은 템플릿 구조·편집 진입이다.

클러스터코호트타입검색량채택률유효채택률완전실패우회무편집DL점수대표 검색어
educationP3 교육·학술1. 프레젠테이션14736.7%4.03%34.7%15.7%73.7%11.4education · education resource · education special · education training · education physical · education medical · education health · vocational · uni
cute수식어·스타일·규격1. 프레젠테이션25339.9%7.89%22.5%22.1%55.9%9.8cute · cute professional · about cute me · cute nature · sweet · cutecore · cute vine · cute travel · cute school · cute medical
music주제·소재어 (발표 주제)1. 프레젠테이션17932.4%6.92%33.0%22.4%56.5%8.7music · sound · recital · musician · music psychology · cover music · classical music · music sound · electronic music · education music
pink수식어·스타일·규격1. 프레젠테이션22139.4%7.89%28.5%17.6%56.0%8.6pink · blue pink · black pink · pink soft · orange pink · ombre orange pink · backery pink · back pink round · aesthetic pink · pixy
space수식어·스타일·규격1. 프레젠테이션6737.3%0.00%32.8%13.4%66.7%7.9space · solar system · astronomy · astrology · rocket · space sport · planet science · outerspace · outer space · nasa
blue수식어·스타일·규격1. 프레젠테이션12534.4%5.94%36.0%18.4%77.8%7.3blue · teal · baby blue · turquoise · bluey · blue royal · blue futuristic · aesthetic blue · cool teal · bluestone
slide수식어·스타일·규격1. 프레젠테이션23332.2%8.68%32.2%16.7%59.3%7.2slide · playground · disinfection slide · slide winter · morning school slide · slide theme · slide technology tutorial · simple slide · restaurant sl
ocean수식어·스타일·규격1. 프레젠테이션6842.6%1.61%35.3%11.8%63.6%6.9ocean · ocean theme · coral reef · ocean space · ocean outer space · biome marine · oceano · oceanic · ocean world · ocean presentation
colorful미분류1. 프레젠테이션6634.9%1.67%22.7%24.2%57.1%6.7colorful · colorful simple · colourful · colorful writing · colorful touch · colorful sad · colorful proffessional · colorful professional · colorful
presentation project수식어·스타일·규격1. 프레젠테이션11633.6%6.42%36.2%20.7%53.3%6.2presentation project · presentation product · presentation work · presentation summer · popcorn presentation theme · october presentation · marketing
water주제·소재어 (발표 주제)1. 프레젠테이션8231.7%4.35%31.7%17.1%55.6%6.1water · river · pond · nitrogen · lake · filter water · festival water · bottle water · tree water · tide
scienceP3 교육·학술1. 프레젠테이션11036.4%6.32%31.8%18.2%77.8%6.0science · scientific · nuclear · scientist · sciology · science welcome · science sport · science space · scienc · report science
art주제·소재어 (발표 주제)1. 프레젠테이션11636.2%6.86%36.2%16.4%61.9%5.7art · painting · hobby · drawing · draw · art visual · art technology · art element · sketching · sculpture
back schoolP3 교육·학술1. 프레젠테이션6832.4%5.08%27.9%22.1%66.7%4.5back school · bus school · back be right · fun school · back shcool · school trip · school swim · school summer · reunion school · reflection school
presentation schoolP3 교육·학술1. 프레젠테이션6540.0%5.00%26.1%10.8%55.6%4.4presentation school · president school · presentatyion school · presentation temple · presentation school xray · presentation school writing · present
presentation researchP3 교육·학술1. 프레젠테이션6334.9%5.17%34.9%17.5%80.0%4.2presentation research · presentation research simple · presentation project research · performance presentation review · education presentation resear
mathP3 교육·학술1. 프레젠테이션7339.7%6.35%26.0%16.4%50.0%4.0math · math project · geometry · calculus · quant · quadratic · multiplying · mathproject · mathematics · math trig
gameP4 개인·기념일·이벤트1. 프레젠테이션6233.9%5.45%37.1%14.5%33.3%3.9game · puzzle · game show · chess · strategy · gameshow · board game · lore sim · grinding · gamimg
healthcareP7 의료·헬스케어1. 프레젠테이션7534.7%7.81%29.3%24.0%60.0%3.0healthcare · telehealth · healthcare vertical · healthcare technology · pharma · healthcare vaccine · healthcare slide · healthcare sale · healthcare
presentation simple수식어·스타일·규격1. 프레젠테이션6150.8%7.02%18.0%16.4%86.7%2.9presentation simple · minimal presentation · minimalistic presentation · presentation ui · presentation snowflake · presentation sleep soft · presenta
picture presentation기능·소재 질의1. 프레젠테이션6031.7%7.41%38.3%16.7%57.1%2.6picture presentation · photo presentation · music presentation · film presentation · picture professional · movie presentation · file presentation · f
flower수식어·스타일·규격1. 프레젠테이션12944.2%9.90%24.0%17.1%27.8%2.4flower · tulip · rose · rosa · blue flower · wildflower · flower petal · field flower · colorful flower · wreath
simple수식어·스타일·규격1. 프레젠테이션11243.8%9.68%30.4%17.0%53.9%2.3simple · simplistic · simplbusiness · profesional simple · pretty simple · minimal quote · educational simple · easier · e easy · consulting simple
movie주제·소재어 (발표 주제)1. 프레젠테이션6134.4%8.00%37.7%13.1%20.0%2.3movie · star war · movie poster · watch · tv · trailer · day movie · starwar · movie wonder · movie theme
banner youtubeP5 크리에이터·SNS3. 소셜미디어9137.4%9.41%18.7%30.8%6.2%2.1banner youtube · banner twitch · banner shopify · banner logo youtube · banner gaming youtube · banner channel children house mimi youtube · shopifyb
C

검색 기회 — 재고는 있는데 검색이 못 올려준다

25개

우회율이 기준선 19.31% 초과 + 완전실패는 34.98% 미만. 검색으로 못 찾아 다른 채널로 갔다는 뜻. 세 갈래 중 검색팀이 단독으로 해결할 수 있는 유일한 구간.

클러스터코호트타입검색량채택률유효채택률완전실패우회무편집DL점수대표 검색어
flyerP1 소상공인·점포판촉2. 포스터23718.6%11.32%34.2%27.9%12.5%20.2flyer · flyer simple · flyer food · business flyer · flyer welcome · flyer summer · flyer massage · flyer marketing · fitness flyer · cute flyer
halloweenP4 개인·기념일·이벤트2. 포스터9024.4%14.08%31.1%32.2%11.1%11.6halloween · halloween party · witch · halloween presentation · contest halloween · church halloween · book cover halloween · bingo halloween · zomby ·
ppt수식어·스타일·규격1. 프레젠테이션6726.9%7.27%23.9%35.8%60.0%11.1ppt · lecture slide · law presentation · kid ppt · resours · ppt winter · ppt talking · ppt simple · ppt session townhall · ppt q
banner youtubeP5 크리에이터·SNS3. 소셜미디어9137.4%9.41%18.7%30.8%6.2%10.4banner youtube · banner twitch · banner shopify · banner logo youtube · banner gaming youtube · banner channel children house mimi youtube · shopifyb
green수식어·스타일·규격1. 프레젠테이션11024.6%6.74%34.5%28.2%57.1%9.8green · dark green · greenery · greenert · green warm · green vine · green theme · green spinach · green simple · green school
poster수식어·스타일·규격2. 포스터36631.1%22.95%29.0%21.9%10.6%9.3poster · play poster · informational poster · board poster · picture poster · music poster · conference poster · concert poster · car poster · billboa
researchP3 교육·학술1. 프레젠테이션6222.6%5.36%32.3%33.9%62.5%9.0research · reasearch · paper research · new paper · lab · forensic · experiment · research viking · research value · research vale
horizontal poster수식어·스타일·규격2. 포스터9127.5%20.99%31.9%28.6%0.0%8.4horizontal poster · poster spring · banner horizontal · poster vertical · horizontal long · football poster · banner hanging vertical · banner hanging
korea주제·소재어 (발표 주제)1. 프레젠테이션8734.5%12.86%27.6%27.6%25.0%7.2korea · kimchi · flag korean · seoul · korean tradition · korean language · korea presentation · kimbap · history korean · culture korean
cute수식어·스타일·규격1. 프레젠테이션25339.9%7.89%22.5%22.1%55.9%7.1cute · cute professional · about cute me · cute nature · sweet · cutecore · cute vine · cute travel · cute school · cute medical
book주제·소재어 (발표 주제)1. 프레젠테이션10330.1%11.76%33.0%26.2%60.0%7.1book · book page · book review · publishing · literary presentation · book vocabulary · book story · book rebort · book health · book grade
health mentalP7 의료·헬스케어1. 프레젠테이션11142.3%14.58%19.8%25.2%22.2%6.6health mental · health media mental social · mental · children health mental · psychiatry · mental wellbeing · healthawareness mental · health mental
vintage수식어·스타일·규격1. 프레젠테이션8229.3%5.33%25.6%26.8%55.6%6.2vintage · antique · paper vintage · vintagecar · vintage vinyl · stripe vintage · spooky vintage · red vintage · poster vintage · portfolio vintage
medicalP7 의료·헬스케어1. 프레젠테이션16527.9%4.96%32.1%23.0%83.3%6.1medical · radiology · medical presentation · doctor note · body · telemedicine · surgery · medical report · device medical · pediatrics
churchP6 종교·커뮤니티2. 포스터9934.3%16.67%23.2%25.2%0.0%5.9church · church school · church youtube · baptism · temple · sacrament · religeon · ministry outreach · ministry · mass religious
timelineP2 직장인·업무문서4. 문서·인포그래픽7939.2%17.74%24.1%26.6%50.0%5.7timeline · project timeline · timeline vertical · timeline trip · recitle · presentation timeline · photo timeline · personal timeline · medical timel
music주제·소재어 (발표 주제)1. 프레젠테이션17932.4%6.92%33.0%22.4%56.5%5.4music · sound · recital · musician · music psychology · cover music · classical music · music sound · electronic music · education music
love주제·소재어 (발표 주제)1. 프레젠테이션6640.9%12.50%25.8%27.3%42.9%5.3love · romantic · romcom · romance · novel romance · love women · love story · love relationship · love mail · love m
partyP4 개인·기념일·이벤트2. 포스터7927.9%18.75%32.9%25.3%0.0%4.7party · party presentation · holiday party · happy hour · banquet · party year · home party · sleepover · partying · party wow
graduationP3 교육·학술2. 포스터7528.0%14.81%30.7%25.3%0.0%4.5graduation · graduation slide · graduation school · graduation presentation · gradation · collage graduation · cap graduation · vcu · uiuc · uf
welcome미분류1. 프레젠테이션6532.3%18.75%21.5%26.1%25.0%4.4welcome · church welcome · company welcome · back welcome · welcom · visitor welcome · team welcome · simple welcome · sig welcome · school welcome
presentation studentP3 교육·학술1. 프레젠테이션8230.5%3.90%25.6%24.4%77.8%4.2presentation student · sciencepresentation student · recognition student · presentation voter · presentation vocabulary · presentation ultrasound · pr
flyer schoolP3 교육·학술2. 포스터6431.2%19.64%28.1%25.0%16.7%3.6flyer school · flyer teacher · poster school · flyer tutoring · planer school · flyer youth · flyer training · flyer temple · flyer sword · flyer scho
healthcareP7 의료·헬스케어1. 프레젠테이션7534.7%7.81%29.3%24.0%60.0%3.5healthcare · telehealth · healthcare vertical · healthcare technology · pharma · healthcare vaccine · healthcare slide · healthcare sale · healthcare
inviteP4 개인·기념일·이벤트2. 포스터6023.3%20.75%25.0%25.0%0.0%3.4invite · sign up · join us · invited your · peer · join team · invite spring · offer thumpsup · joining · join

읽는 법

주의

  • A와 C는 겹칠 수 있다. poster·horizontal poster·invite는 양쪽에 있다 — 이미 잘 벌면서 동시에 우회도 많다는 뜻이고, 둘 다 하면 된다.
  • B의 점수를 그대로 목표로 삼지 말 것. 무편집 다운로드가 전부 불만족은 아니다. 한국 ‘그외’ 타입에서는 무편집·편집 재다운로드율이 동등해 정당한 사용 패턴이었다. 미국 PPT에서만 21.5%p 격차가 확인됐으므로 타입별로 따로 판단해야 한다.
  • 볼륨 60 미만은 아예 뺐다. 12개월 창에서도 클러스터당 표본이 얇아 비율이 0%/100%로 축퇴한다. 롱테일은 __unmatched__(볼륨 4,701 · 검색어 4,564개)와 함께 템플릿 제작요청 트랙으로 따로 다룬다.
  • score 단위는 user-day이고 이벤트 수가 아니다. 상위 문서의 PM 분석(이벤트 기준)과 숫자를 직접 비교하면 안 된다.